The Arizona Law and Election Center (ALEC) represents all Arizonans in advocacy, civil rights, Election, health, law, economic development, housing, procurement, and public policy.

The public image of Arizona Hispanics is based on erroneous information and lacks knowledge of Arizona Hispanic cultural, historical, and economic contributions to Arizona. To change this image requires a professional marketing television campaign to change the negative perception of Arizona Hispanics. The Court of Public Opinion: ALEC working with the media and businesses, has established a public Election television and press campaign to win public understanding of the myths/inaccurate information of immigration and of the Hispanic contributions made in Arizona.